Managing the confluence of technology and distribution
High Ground Medical, Inc. is the premier Sales, Marketing and Business Development consulting firm in the Orthopaedic and Spine market.
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The view from higher ground can help
At High Ground Medical, we pride ourselves on being able to objectively see where the markets are heading and help guide our clients to steer toward where the market will be, not where it was. Too often companies rely on outdated marketing data and end up building a marketing plan or distribution model to serve where the business was two years ago rather than where it’s heading!
With over 13 years of consulting experience, in addition to 14 working for various orthopaedic companies, Bill McDonald has led companies to market leadership positions through sales management, marketing and business development. With experience in direct sales, independent distribution models, having managed area vice presidents as well as medical education, customer service, trade shows, marketing services, product specialists and closed creative business development opportunities, Bill can provide your company with the experience, vision and practicality that will lead you to new markets.