Managing the confluence of technology and distribution
High Ground Medical, Inc. utilizes our experience to assist companies with sales, marketing and business development needs.
High Ground Medical was established in March of 2003 to assist companies entering the market with their commercial objectives. Since that time, High Ground Medical has grown to assist market leaders address key strategic issues, assess competition and define tactics to approach the market dynamics. Our clients range from "pre-revenue start up" to those with revenues in excess of $2 billion. Our time, effort and dedication to each is unparalleled regardless of size.
We offer services along the continuum of development through commercialization. From inventors with an idea, companies with FDA clearance in hand, to market leaders learning more about the market perceptions - we provide assistance across the board. We help turn technology into business plans, business plans into funded entities, further define and refine the product, aid in the regulatory process, gain critical pre-market feedback, assist in establishing clincal studies, commercialize the product and look toward the future generations and iterations of the product. We are a sales and marketing team that can be accessed on an as-needed basis, rather than an expensive headcount through the early stages. Wherever you may be in the development/commercialization continuum, we are there to offer you support.
HGM's clients range from pre-revenue to companies with $2B+ in sales. Our expertise often fills gaps for companies on an as-needed basis. While small companies often turn to us prior to establishing their sales and marketing team in house, large companies see us as an augmentation of their existing structure, a tool to focus on important strategic areas currently left under staffed or un-staffed.
Bill McDonald is the founder of High Ground Medical. Bill brings experience from Stryker Osteonics, Kirschner Medical (a Biomet company as of 1994), Synthes and Orthovita. Having held positions in marketing, sales management and business development in various medical disciplines (orthopaedics, maxillofacial, dental and biomaterials) he has a broad base of knowledge from which to draw. He has built both US and International sales organizations and has served as a corporate officer for a publicly traded company.
Bill holds several board positions in private companies, and serves in leading sales/marketing roles in several companies.